50 essential marketplace integrations for accelerating growth

Marketplace integrations serve as an effective tool to boost traffic by tapping into fresh marketing channels, improve your conversion rate via exceptional customer experience and customisation, and simplify your business operations including shipping and payment processing.

With our compilation of more than 50 marketplace integrations, we will examine the leading marketplace integrations that will propel you towards becoming a leading online destination and keep your customers coming back for more.

Payment providers

1. Adyen

Adyen offers a streamlined solution to handle your marketplace payments. Its API, geared towards developers, augments your brand and user experience, allowing you to accept payments online, on mobile, and at points of sale. It incorporates onboarding, verification, compliance, and regulation for multiple markets and countries.

2. Braintree

Braintree, acquired by PayPal in 2013, maintains its independent operations. With some coding knowledge, Braintree offers extensive customisability. As per its website, it is one of the few payment platforms that provide ‘PayPal, Venmo (in the US), credit and debit cards, and popular digital wallets like Apple Pay and Google Pay in one seamless integration.


MANGOPAY simplifies payments for your users by enabling them to pay in various currencies and with multiple payment methods. With MANGOPAY, you can automate payment flows and commissions through a single contract, allowing you to concentrate on your platform’s growth. Its white-label product lets you establish e-wallets, thereby managing the escrowing and splitting of funds between users.

4. ShieldPay

ShieldPay, straightforward to set up and efficient to use, is an ideal choice for multi-vendor marketplace websites. Emphasising fraud reduction, ShieldPay employs escrow (where a third party receives and disburses money for the buyer and seller) to secure funds until both parties agree to proceed.

5. Stripe Connect

Stripe Connect provides a quick and easy method to integrate payments into your software platform or marketplace. Their suite of programmable APIs and tools facilitate the construction and scaling of complete payment experiences, from instant onboarding to worldwide payouts – while Stripe takes care of payment KYC.

Payment options

1. Apple Pay 

Being mobile-centric, Apple Pay offers an ‘electronic wallet’ service facilitating transactions via Touch ID and Face ID. Considering there are 1.65 billion active iPhones worldwide, Apple Pay offers a vast potential customer base.

2. Google Pay

Google Pay provides a quick, simple method to make payments with your mobile, expediting the checkout process within your marketplace. It imposes no maximum transaction limit when paying with your phone and card. Moreover, your payment details are safeguarded with multiple layers of security, ensuring a worry-free payment experience.

3. PayPal

In 2019, PayPal processed a whopping 12.4 billion transactions for its 305 million users, earning it the reputation of being one of the most reliable redirect payment gateways. As indicated on their website, merchants achieve an average online conversion rate of 88.7% with PayPal, a significantly high conversion rate indeed!

Tax and VAT compliance

1. Avalara

Avalara offers a centralised, user-friendly compliance solution for tax and VAT compliance that can seamlessly integrate with your marketplaces. Their cross-border solution assigns tariff codes, applies VAT and GST rates to simplify your handling of duties and cross-border tariffs, and handles filing and remittance of international taxes.


1. Shippo

Shippo provides access to global carrier shipping rates directly on your marketplace platform. With over 80 years of experience in negotiating discounted rates with carriers, they claim to offer ‘the absolute best rates from top carriers and everything you need for professional shipping in one place’.

2. ShippyPro

ShippyPro helps marketplace brands enhance efficiency across their logistics operations, from initial order intake to tracking and returns. Processing millions of shipments monthly for thousands of customers in 36 countries, ShippyPro boasts the most extensive carrier library for both global brands and start-ups.

3. ShipStation

ShipStation offers comprehensive control and visibility into all your orders at each stage of the fulfilment process. It automates actions on orders based on your set criteria, saving you time. You can view, sort, and filter orders, split or combine shipments, and set customised alerts.

Customer relationship management (CRM)

1. Hubspot

HubSpot is a CRM solution based in the cloud designed to harmonize sales and marketing teams, enhance sales enablement, improve ROI and optimize inbound marketing strategies to generate higher quality leads. HubSpot offers a comprehensive CRM, housing distinct software and tools for sales, marketing, service, and operations teams, along with a content management system.

2. Keep

Keep, an affordable all-in-one CRM, sales and marketing automation platform, is designed with start-ups and small businesses in mind. It aims to enhance customer experiences and streamline your daily operations.

3. Pipedrive

Pipedrive is a CRM solution that’s intuitive, affordable, and scalable. Designed by salespeople for salespeople, it offers unlimited contacts, customizable fields, visual pipelines, and email automation. Campaigns by Pipedrive, the email marketing software, is as user-friendly and straightforward as their CRM solution.

4. Salesforce

Salesforce’s Customer 360 is an integrated CRM platform that unifies marketing, sales, commerce, service, and IT teams. With Customer 360, your team can concentrate on stabilising your business, reopening, and delivering outstanding customer experiences.

5. Zendesk

Zendesk, a CRM company with a service-first approach, develops software aimed at fostering better customer relationships. Their Sales CRM boosts productivity and provides improved visibility for sales teams. Zendesk is an easy-to-use, scalable customer service solution.

6. Zoho

Zoho CRM is designed for minimal usage. Automate workflows, processes, campaigns, customer journeys, and more so you can focus more on relationships and less on the software. Gain actionable insights, customize reports and dashboards, and monitor operations in real-time to drive sustainable growth.


1. ActiveCampaign

ActiveCampaign provides you with the necessary email marketing, marketing automation, and CRM tools to craft incredible customer experiences. Automate your marketing, segment your contacts, or set up a welcome series with email automation.

2. CartStack

CartStack purports to recover 15% or more of your abandoned carts with automated, segmented email campaigns. CartStack captures real-time data from abandoned carts on your site and sends timely email reminders to convert potential customers.

3. Klaviyo

Klaviyo allows you to engage with your customers based on their interaction with your brand. Send automated emails from abandoned cart reminders to product recommendations based on past purchases. Notify customers about real-time events like price drop alerts, cart reminders, shipping updates, and even have two-way conversations.

4. Ometria

Ometria combines the data capabilities of a CDP with a cross-channel marketing orchestration platform, providing AI-powered customer insight and cross-channel marketing. This allows retail marketers to create relevant experiences throughout the customer journey.

5. Omnisend

With Omnisend, engage shoppers via integrated email and SMS campaigns. All templates are built-in and fully customisable, delivering your customers a personalised, consistent experience through a single platform.

6. Privy

Privy, an eCommerce marketing platform, aims to boost sales for online brands. Build lists, save abandoned carts, send profitable emails & texts, and more – all in one place. Convert casual browsers into loyal subscribers with customisable pop-ups, flyouts, and other high-converting displays.

7. Skai

Skai is a go-to-market engine that provides actionable intelligence for making smarter decisions and achieving better outcomes in customer connections. The platform comprises a suite of data-driven products for market intelligence, omnichannel media activation, testing, and measurement, empowering brands and agencies to make predictions, improve strategic planning, and drive growth across key customer channels.


1. Algolia

Algolia facilitates smooth access to your product catalogue using AI-powered search, discovery, and recommendations, thereby boosting your online revenue. It allows you to craft customised, flexible eCommerce Search & Discovery experiences complete with product suggestions.

2. Algonomy

Algonomy is a personalisation engine that enables rapid innovation and delivery of personalised, brand-centric experiences throughout your customer lifecycle, resulting in deep customer engagement and loyalty.

3. Justuno

Justuno creates high-conversion on-site experiences, delivering appropriate messaging at the right time to the ideal visitor, thus converting more website traffic into customers.


Kibo’s headless eCommerce allows businesses to launch personalised, extendable commerce experiences built on a future-ready, modular architecture. With Kibo, you can consolidate your strategy, enhance agility, and glean valuable customer insights to maximise ROI.

5. Kiwi Sizing

Kiwi Sizing is an eCommerce plugin for size charts and fit recommendations, supporting retailers selling items like t-shirts, dresses, jackets, shoes, and more. Their tool enables quick and easy setup of size charts and fit recommenders without any requirement for design or technical background.

6. Loop54

Loop54’s AI personalises your site search and category navigation, ensuring each visitor receives relevant results. Unlike most personalisation tools that require extensive data collection, Loop54 employs small data sets to perform tasks that would typically require thousands of rules, thereby enabling fast and automatic personalisation of the user experience.

7. Qubit

Qubit revolutionises how businesses understand and influence their customers to boost revenue, build loyalty, and improve marketing efficiency. Its Customer Influence Engine, which combines rich customer data, deep learning technology, and advanced segmentation capabilities, accurately matches customers with a broad range of personal, online experiences to influence behaviour at scale.

Customer engagement

1. GetFeedback

GetFeedback’s platform enables teams to rapidly analyze feedback collected from customers across various channels – both traditional and digital. With GetFeedback, you can nimbly respond to changing customer needs and provide experiences that distinguish you from your rivals.

2. Intercom

Intercom is a Customer Communications Platform that provides insights into who is using your product or website and facilitates personal communication with them through targeted content, behaviour-triggered messages, and conversational support.

3. mParticle

mParticle is a customer data platform that aids brands in accelerating growth. mParticle allows brands to consolidate data and simplify partner integrations with enterprise-grade security and reliability, enhancing marketing, advertising, and analytics through seamless cross-channel data connectivity.

4. OneSignal

OneSignal is a customer messaging and engagement solution offering mobile and web push notifications, in-app messaging, SMS, and email. Backed by leading architecture, OneSignal is designed to scale with your business, delivering messages faster and more reliably than other solutions.

5. Segment

Segment enables the integration of tools for push notifications, A/B testing, and email, helping to re-engage users at the right time. It allows the collection and analysis of data from all customer touchpoints to identify areas of user friction and brainstorm experiments to enhance conversions and test results.

6. Thallium

Tealium connects customer data across various platforms, including web, mobile, offline, and IoT, enabling businesses to engage better with their customers. With more than 1,300 built-in connections in its turnkey integration ecosystem, Tealium empowers brands to build a comprehensive and real-time customer data infrastructure.

7. Treasure Data

Treasure Data facilitates the identification of more opportunities for connection, innovation, and revenue generation by integrating more data from various sources and retaining it indefinitely. There’s no need for a separate data platform or different services. Treasure Data offers a single platform for deployment across Marketing, Service, and Sales.

Customer behaviour

1. Contentsquare

Contentsquare is an analytics platform for digital experiences, analysing billions of digital behaviours and providing distinctive metrics, visualisations, and recommendations that teams can utilise to boost revenue, engagement, and growth.

2. Google Optimize

Google Optimize enables testing variations of web pages and measures their performance against a specified objective. The tool monitors your experiment’s results and indicates the top-performing variant. For instance, if your aim is to increase sign-ups, you can experiment with modifying your call-to-action, hero image, navigation bar, or button colour.

3. Optimizely

Optimizely, a premier digital experience platform (DXP), provides teams with the resources and insights necessary to innovate and optimise in unique ways. With Optimizely, you can utilise data-driven certainty to deliver highly personalised experiences.

4. VWO

VWO collaborates with eCommerce companies to predict shopper concerns and conduct experiments to optimise every phase of their purchase funnel. VWO’s platform goes beyond traditional experimentation tools, enabling you to understand your user more comprehensively and create personalised digital experiences.


1. Google Analytics

Google Analytics is a tool for tracking website performance and collecting visitor insights. It assists organisations in identifying traffic sources, gauging the effectiveness of marketing efforts, monitoring conversions (like purchases, add-to-carts), exploring trends in user engagement, and gathering additional visitor data like demographics.

2. HotJar

Hotjar aids in understanding user behaviour on your website, their needs, and their sentiment. Features of Hotjar include heatmaps for visualising user behaviour, recordings to observe users’ views and actions, and feedback and surveys to directly hear from your users.

3. Matomo

Matomo, previously known as Piwik, is a free web analytics software platform available for download under GPL licensing. It delivers detailed reports on your website and its visitors, including the search engines and keywords they used, their language, their preferred pages, the files they downloaded, and much more.

4. Snowplow

Snowplow allows you to create, use, and maintain a unified data language across your enterprise, with a common data schema that can be modeled for BI and AI, streamed for real-time applications, and enriched with data and systems from third parties.


1. Forter

Forter is a fraud detection platform aimed at fostering trust in e-commerce by eradicating fraud for online merchants and marketplaces. It creates a fraud-free environment for retailers, empowering them to make decisions solely based on their business interests. The system is designed to be consumer-centric, blocking fraud accurately while enhancing growth by increasing approvals and improving the customer experience.

2. Riskified

Riskified is designed for precision at scale. The platform identifies individuals behind online interactions, ensuring seamless experiences for your customers. Proprietary machine learning models, fuelled by data from their global merchant network, drive a frictionless fraud management system for eCommerce.