10 Best practices for marketplace vendor management
Running an online marketplace involves intricate vendor management and the nurturing of vendor relationships. Without great sellers, your marketplace will struggle to attract buyers...
Online marketplace tax laws and compliance explained
Operating an online marketplace comes with tax obligations and compliance requirements that marketplace owners need to be aware of. With complex sales tax rules, income taxes, VAT, GST and other regulations that vary by country...
Boosting sales with marketplace coupons, promo codes and gift cards
Explore three key tools for achieving sales growth: marketplace coupons, marketplace promo codes, and marketplace gift cards...
Keeping customers engaged with email and sms marketing
Consistently engaging vendors and customers is a critical aspect of any marketplace platform. One of the most impactful methods to accomplish this involves the dual tools of email and SMS marketing...
Influencer marketing: The ultimate influencer marketplace guide
In the marketplace world, the relevance of influencer marketing cannot be underplayed. But what does influencer marketing entail and how can it be advantageous...
Maximising marketplace growth with PayPerClick advertising
PayPerClick (PPC) is an influential channel within the digital marketing sphere, enabling platforms of multi-vendor marketplaces to swiftly attract targeted traffic and enhance their search engine visibility...
Unveiling the secrets of content marketing for marketplaces
Content marketing surpasses the mere act of creating, distributing, and circulating content. It revolves around audience engagement, establishing trust, and offering value to your users...
SEO for marketplaces: A guide to growing online visibility
The role of Search Engine Optimisation (SEO) in shaping digital marketing strategies for online marketplaces is undeniably paramount. Leveraging SEO for marketplaces...
Measuring marketplace success: 10 metrics that matter most
Your success as a marketplace depends on how you define success. It likely includes growing...
The ultimate guide to marketplace marketing: Strategies, tactics and tools
In the competitive world of online marketplaces, an effective marketplace marketing strategy is essential to driving growth...
Demystifying transaction flow for marketplaces
Grasping the concept of transaction flow can be a challenging task. When you initially set your marketplace into motion, it may seem counterintuitive, but the primary concern isn’t the number of users registering, but rather if you're meeting their requirements...